KW Cares is a tax-exempt 501(c)(3) public charity created to support Keller Williams associates and their families in times of extreme hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside help. This charity is the heart of the Keller Williams culture in action – finding and serving the higher purpose of business through charitable giving in the communities where our agents live and work. KW Cares was the brainchild of the agents of Keller Williams Realty and Mo Anderson, vice chairman of Keller Williams Realty, who took this dream and brought it to fruition. Today it is supported by all KW associates. KW Cares continues to support Keller Williams associates and their families. The charity is committed to supporting associates in need during times of local, regional, national, and personal crisis.
[Source: http://www.kwcares.org/faqs (October 13, 2016)]